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Content Marketing Manager - Job Berlin - Jobs | ESMT Berlin

Content Marketing Manager

ESMT Berlin is a leading global business school with its campus in the heart of Berlin. Founded by 25 global companies, ESMT offers master, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, online, and in online blended format. We strongly believe in cross-team collaboration to achieve our mission to develop entrepreneurial leaders who think globally and act responsibly.

ESMT’s programs marketing team promotes the full suite of MBA and Master programs and open enrollment executive education programs. To support our team, we are looking for a

Content Marketing Manager
(m/f/x, full-time, to start as soon as possible)

You will

  • Work with the marketing department to plan, create and distribute content for ESMT programs
  • Serve as the gatekeeper for all program website and marketing content including development and implementation
  • Collaborate to develop a content strategy across multiple platforms (website, social media, etc.)
  • Proofread and edit content according to ESMT brand and voice guidelines
  • Implement content based on SEO best practices and ensure a high ranking based on target audiences
  • Review analytics to ensure successful content and applicant funnel activities, including outreach and messaging amplification initiatives
  • Maintain a content calendar and conduct performance audits to monitor optimization and messaging across marketing team activities
  • Exercise your creativity to create and target content across all programs and the ESMT community
  • Anticipate challenges in the recruitment cycle and initiate creative solutions

You are qualified for this position, because you

  • Have a bachelor’s degree and at least three years of experience in a relevant field
  • Have proven creative, writing and editing skills. Experience in the higher education sector is a plus.
  • Are experienced with content management systems
  • Have a strong understanding of and experience with SEO and UX
  • Are fluent in English (additional languages are welcome)

This is what we can offer you

ESMT offers a very collegial and international environment with employees from more than 35 different countries. We encourage a self-driven attitude and contributions with meaningful and lasting impact. We celebrate and support diversity for the benefit of our employees, our programs, and our community.

We are proud to be an equal opportunity workplace that guarantees employment opportunity regardless of gender identity, color, ancestry, religion, sex, sexual orientation, national origin, citizenship, marital status, disability, or age. We work together on our campus in the heart of Berlin-Mitte. You can get here by public transport or bike and enjoy your lunches in our private restaurant and café or next to the beautiful Spree. Make use of our big garden and enjoy coffee and tea on the house.

We are looking forward to receiving your application!

Please submit your application by using our online application system, including:

  • Motivation letter
  • CV with relevant certificates and references
  • Link to writing samples or portfolio
  • Salary expectations and possible start date