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Director of Marketing and Recruiting

ESMT Berlin is a leading global business school with its campus in the heart of Berlin. Founded by 25 global companies, ESMT offers master, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, online, and in online blended format. We strongly believe in cross-team collaboration to achieve our mission to develop entrepreneurial leaders who think globally and act responsibly.

Our team at ESMT Berlin is currently looking for a

Director of Marketing and Recruiting
(m/f/x, full-time, to start as soon as possible)

Why we need you
As a private business school, market success is essential for ESMT Berlin. It drives our long-term growth and our position as a leader in the dynamic higher education landscape. We need you, our director of marketing and recruiting, to elevate our brand, market our programs, and attract world-class students. Your contribution will play a crucial role in writing the next chapter of ESMT Berlin’s successful development.

As director of marketing and recruiting you will lead a team of marketing and student recruiting experts. You will have direct responsibility for all aspects of promoting and increasing enrollment in our degree and open enrollment executive programs. You will partner and align with the program directors responsible for the individual program offerings and report to the ESMT Dean of Programs.

Your key responsibilities will include

Marketing strategy: Develop and execute comprehensive integrated marketing strategies that leverage digital and traditional platforms to promote our diverse range of programs, ensuring global reach and engagement. Ensure our digital marketing approach is best in class.
Student recruitment: Spearhead student acquisition strategies, utilizing data analytics, partnerships, and digital outreach to increase enrollment in our Master, MBA, and executive education programs.
Data-driven insights: Leverage data analytics and market research to continuously optimize marketing and student recruitment efforts, ensuring measurable outcomes.
Innovation in education marketing: Stay at the forefront of education marketing trends, implementing innovative and forward-thinking practices that ensure ESMT Berlin remains a leader in the sector.
Brand management: Lead initiatives to refine and amplify ESMT Berlin’s brand narrative, enhancing its visibility, reputation, and reach both locally and globally. Position us as the top choice for students and executives.
Team leadership: Lead and inspire a cross-functional team responsible for content creation, lead generation, and recruitment. Ensure strategic alignment with overall business objectives.

You are qualified for this position, because you have

Proven experience in senior marketing leadership roles, ideally within higher education or related service industries.
A deep understanding of higher education trends and student recruitment strategies.
Expertise in digital marketing and data-driven customer acquisition strategies. Experience with HubSpot, SalesForce, and PowerBI is a plus.
Strong analytical skills, with a focus on using data for strategic decision-making.
Excellent communication and leadership abilities with a proven track record of leading cross-functional teams.

If you’re passionate about shaping the future of education and have the leadership to drive impactful changes, we need you at ESMT Berlin.

This is what we can offer you

ESMT offers a very collegial and international environment with employees from more than 35 different countries. We encourage a self-driven attitude and contributions with meaningful and lasting impact. We celebrate and support diversity for the benefit of our employees, our programs, and our community. We are proud to be an equal opportunity workplace that guarantees employment opportunity regardless of gender identity, color, ancestry, religion, sex, sexual orientation, national origin, citizenship, marital status, disability, or age. We work together on our campus in the heart of Berlin-Mitte. You can get here by public transport or bike and enjoy your lunches in our private restaurant and café or next to the beautiful Spree. Make use of our big garden and enjoy coffee and tea on the house