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Content Marketing Manager

ESMT Berlin is a leading global business school with its campus in the heart of Berlin. Founded by 25 global companies, ESMT offers master, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, online, and in online blended format. We strongly believe in cross-team collaboration to achieve our mission to develop entrepreneurial leaders who think globally and act responsibly.

ESMT’s programs marketing team promotes the full suite of MBA and Master programs and open enrollment executive education programs. To support our team, we are looking for a

Content Marketing Manager
(m/f/x, full-time, to start as soon as possible)

You will

Work with the marketing department to plan, create and distribute content for ESMT programs
Serve as the gatekeeper for all program website and marketing content including development and implementation
Collaborate to develop a content strategy across multiple platforms (website, social media, etc.)
Proofread and edit content according to ESMT brand and voice guidelines
Implement content based on SEO best practices and ensure a high ranking based on target audiences
Review analytics to ensure successful content and applicant funnel activities, including outreach and messaging amplification initiatives
Maintain a content calendar and conduct performance audits to monitor optimization and messaging across marketing team activities
Exercise your creativity to create and target content across all programs and the ESMT community
Anticipate challenges in the recruitment cycle and initiate creative solutions

You are qualified for this position, because you

Have a bachelor’s degree and at least three years of experience in a relevant field
Have proven creative, writing and editing skills. Experience in the higher education sector is a plus.
Are experienced with content management systems
Have a strong understanding of and experience with SEO and UX
Are fluent in English (additional languages are welcome)

This is what we can offer you

ESMT offers a very collegial and international environment with employees from more than 35 different countries. We encourage a self-driven attitude and contributions with meaningful and lasting impact. We celebrate and support diversity for the benefit of our employees, our programs, and our community.

We are proud to be an equal opportunity workplace that guarantees employment opportunity regardless of gender identity, color, ancestry, religion, sex, sexual orientation, national origin, citizenship, marital status, disability, or age. We work together on our campus in the heart of Berlin-Mitte. You can get here by public transport or bike and enjoy your lunches in our private restaurant and café or next to the beautiful Spree. Make use of our big garden and enjoy coffee and tea on the house.