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Online/Digital Marketing Manager - Job Berlin - Jobs

Online/Digital Marketing Manager

ESMT Berlin is the highest-ranked business school in Germany and Top 8 in Europe. Founded by 25 leading global companies, ESMT offers master and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, and in an online blended format. We strongly believe in cross-team collaboration to achieve our mission to develop entrepreneurial leaders who think globally and act responsibly. 

ESMT’s programs marketing team promotes the full suite of MBA programs, the Master’s in Management program and open enrollment executive education programs. To support our team, we are looking for an

Online/Digital Marketing Manager
(m/f/x, full-time, to start as soon as possible)

You will

  • Manage paid search and display and remarketing campaigns for B2B or B2C products markets with long to medium consideration phases/high AOV
  • Optimize Website and CRM tracking
  • Identify remarketing audiences and set up campaigns accordingly
  • Coordinate external agency and in-house digital marketing activities for B2C programs
  • Coordinate activity with website content and marketing activities
  • Design and execute digital marketing campaigns SEM/SEO, social media and display campaigns
  • Analyze statistical data from marketing and recruitment activities and create reports
  • Anticipate challenges in the recruitment cycle and initiate creative solutions

You are qualified because you

  • Are an experienced professional in online/digital marketing and/or sales, preferable in educational/professional services in a B2C or B2B context
  • Have experience managing databases (CRM), analyzing data, SEO/SEM, managing AdWords and social media marketing campaigns, lead generation, and experience using data analytics tool
  • Have good knowledge of Google Tag Manager and preferable experience with GA4
  • Have experience in optimizing websites, landing pages and user funnels
  • Are fluent in English (additional languages are welcome)

This is what we can offer you

ESMT offers a very collegial and international environment with employees from more than 35 different countries. We encourage a self-driven attitude and contributions with meaningful and lasting impact. We celebrate and support diversity for the benefit of our employees, our programs, and our community. We are proud to be an equal opportunity workplace that guarantees employment opportunity regardless of gender identity, color, ancestry, religion, sex, sexual orientation, national origin, citizenship, marital status, disability, or age. We work together on our campus in the heart of Berlin-Mitte. You can get here by public transport or bike and enjoy your lunches in our private restaurant and café or next to the beautiful Spree. Make use of our big garden and enjoy coffee and tea on the house.

We are looking forward to receiving your application!

Please submit your application by using our online application system, including:

  • Motivation letter
  • CV with relevant certificates and references
  • Salary expectations and possible start date.

ESMT Berlin
Katharina Kuhn
Human Resources Manager
Schlossplatz 1
10178 Berlin
Tel: 030 21231 0
Jobs at ESMT Berlin