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Online/Digital Marketing Manager - Job Berlin - Jobs

Online/Digital Marketing Manager

ESMT Berlin is the highest-ranked business school in Germany and Top 10 in Europe. Founded by 25 leading global companies, ESMT offers master and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, and in an online blended format. We strongly believe in cross-team collaboration to achieve our mission to develop entrepreneurial leaders who think globally and act responsibly.

ESMT’s programs marketing team promotes the full suite of MBA programs, the Master’s in Management program and open enrollment executive education programs. To support our team, we are looking for an Online/Digital Marketing Manager (full-time, to start in May 2021).

You will

  • <!--[if !supportLists]-->Manage and implement digital marketing activities for B2C programs to attract high-calibre applicants globally to ESMT programs
  • <!--[if !supportLists]--><!--[endif]-->Design and execute digital marketing campaigns SEM/SEO, social media, display campaigns) to raise brand awareness and reach target audiences in a competitive market
  • <!--[if !supportLists]--><!--[endif]-->Create compelling content for and develop and update ESMT’s programs websites
  • <!--[if !supportLists]--><!--[endif]-->Analyze statistical data from marketing and recruitment activities to track effectiveness and optimise campaigns
  • <!--[if !supportLists]--><!--[endif]-->Stay abreast of the current global postgraduate education market to anticipate challenges in the recruitment cycle and initiate creative solutions
  • <!--[if !supportLists]--><!--[endif]-->Integrate the communication plan and CRM management into the student recruitment and marketing cycle to support lead nurturing and increase conversions through the user funnel

You are qualified because you

  • Are an experienced professional in online/digital marketing and/or sales, preferable in educational/professional services in a B2C or B2B context
  • Have experience managing databases (CRM), analyzing data, SEO/SEM, managing AdWords and social media marketing campaigns, lead generation, and experience using data analytics tools
  • Experience in optimizing websites, landing pages and user funnels
  • Are fluent in English, additional languages, like German, are preferred
  • Can easily manage stressful situations, maintain a sense of humor, a cool head and a collaborative mindset
  • Experience with video production and editing and Adobe suite/ad design is a plus

This is what we can offer you

ESMT offers a very collegial and international environment with employees from more than 35 different countries. We encourage a self-driven attitude and contributions with meaningful and lasting impact. We celebrate and support diversity for the benefit of our employees, our programs, and our community. You will work on our campus in the heart of Berlin-Mitte in one of Europeans most exciting cities with reasonable living costs.

We are looking forward to receiving your application!

Please submit your application by using our online application form, including:

  • Motivation letter
  • CV with relevant certificates and references
  • Salary expectations and possible start date.